video to gif converter yahoo answers 2016

This is Blue Lithium & Interclick for video. Their revenue is primarily driven by their media ad network business. While BrightRoll is a scale player in the hot video space. Says an industry source: 'I think Yahoo is schizophrenic about if they need/want a DSP or an SSP, Brightroll gives them something that splits the middle.'īrightRoll doesn't have great tech or software, and Yahoo just acquiring scale. Too much of an ad network (just a buy/sell operation, not a true platform). Says a former Yahoo exec: 'Desperation play. If it happens, it’s far less objectionable than Tumblr or the 6 dozen acqui-hires – at least there’s going to be some revenue.'īrightRoll is just a clearing-house without great tech. Says shareholder Eric Jackson: ' Typical Yahoo deal. Buy the also ran at double the price. TubeMogul is almost entirely buy-side, so Yahoo is probably more interested in sell-side technology.' Both YuMe and Tremor are highly discounted because their tech sucks and they don't do programmatic well. It's interesting that there are three publicly-traded video ad nets for less $ and none of them are being considered for acquisition (YuMe, Tremor, TubeMogul). Says an industry source: 'BrightRoll is a good company, been around a long time, has good revenues (maybe $100 net) and good gross margins.

This morning, we reached out to several ex-Yahoo ad tech people as well as a number of other sources in the industry to hear what they think of this potential deal.īrightRoll is a good company, but Yahoo could buy its competition for cheaper. BrightRoll generates $100 million in revenue each year, and it will immediately help Yahoo's top line start growing again.It needs video-hosting and ad-serving technology to be able to do that. Yahoo would like to turn Tumblr into a YouTube competitor.BrightRoll's algorithms might be able to help Yahoo match advertisers to videos more efficiently, thereby allowing it to sell the video ad inventory it already possesses for higher prices.For a while now, Yahoo has sought to acquire a company that would give it more video advertising inventory to sell in a 'programmatic,' or automated fashion.

Video to gif converter yahoo answers 2016